Live Online Program
The Coronavirus has spawned a new era of digitization in Asia. New business models and emerging technologies, such as artificial intelligence, blockchain and hyper-digital consumerism, are quietly finding rare opportunities for adoption amidst the chaos. The global thought leaders at CKGSB want to shine a light on the breadth and depth of these use cases, where organizations are converting crisis into opportunity. Consider these statistics:
The global AI market is likely to see phenomenal growth and achieve a market value of over USD 6 trillion by 2025 and a CAGR of 30% from 2017 to 2025, across all industries and functions.
During the four previous global economic downturns, 14% of companies were actually able to increase both sales growth and profit margins.
China is the largest digital economy with massive amount of data on 900 million mobile internet users by 2023 and 430 million 5G users by 2025.
Digital transformations happen across all functions of an organization. Not all of them are glamorous, but they all can have impact. This program is appropriate for a wide-range of professionals including:
Over the course of four weeks, you will learn in real time from top global thought leaders in the disciplines of Marketing, Finance, and Strategy. More importantly, you will be able to address your personal learning goals by submitting them before the program starts, ensuring that your needs are met and the learning impact is maximized.
Learn how digital technology and business model innovation can help to increase profit, brand growth, and product sales. Examples are drawn from the cutting-edge practices from Asia and the US.
As the world recovers from the pandemic, AI and other new technologies can not only help us get back to work, but also help businesses to adjust better to the new reality.
Discuss three dominant internet-based business models, how to differentiate in crowded markets, and how to transition from PC-based models to mobile ones.
Learn how digital currencies serve as part of the broader strategy for RMB internationalization and other digital currency trends and applications.
Live sessions are Tuesdays and Fridays at 19:00 China Standard Time
For full details of the curriculum and the live session schedule, please download the brochure.
Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China. More info
Dr. Cho Dong-Sung previously taught at Harvard Business School, INSEAD, the Helsinki School of Economics, the University of Tokyo, Hitotsubashi University, the University of Michigan, Duke University, and Peking University. More info
Dr. Z. Eddie Ning earned his Ph.D. in Business Administration in 2019 from University of California, Berkeley, where he also received a B.A. in Applied Mathematics and Economics. His current research focuses on information acquisition and its implications for pricing mechanism, alliance, product development, targeting, and privacy. He worked at Federal Reserve Bank of San Francisco as a policy analyst before starting his doctoral study.
Professor Li received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphasis on pricing, consumer choice, and competitive strategy. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.
Professor Ou-Yang previously served as an associate professor at Duke University and an assistant professor at UNC-Chapel Hill. Prof. Ou-Yang was voted the best teacher by Duke’s Global EMBA Class of 2004. More info
Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China.
Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on ecommerce and social media platforms.
She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deere, and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.
Dr. Cho Dong-Sung previously taught at Harvard Business School, INSEAD, the Helsinki School of Economics, the University of Tokyo, Hitotsubashi University, the University of Michigan, Duke University, and Peking University.
Professor Cho has served on the board of directors for 15 multinational companies and research organizations, including KIA Motors and Korea Electric Power Corporation. He was Commissioner of the Korea Trade Commission 2002-2005, Chair of the Committee for Government Innovation Management 2005-2007, and Co-Chair of the Committee for Synergistic Cooperation between Big and Small Corporations jointly with the Prime Minister of Korea 2006-2008.
Professor Ou-Yang previously served as an associate professor at Duke University and an assistant professor at UNC-Chapel Hill. Professor Ou-Yang was voted the best teacher by Duke’s Global EMBA Class of 2004. He won the Barclays Global Investors/Michael Brennan Runner-Up Award for the best paper published in the Review of Financial Studies in 2003 as well as the best paper award (joint with Professor Henry Cao) presented by the Society of Quantitative Analysts in 2005. His academic research focuses on the development of asset pricing and corporate finance models. Professor Ou-Yang has served as a managing director at UBS where he headed the Quantitative Solutions/Algo Strategies division. His work focused on alpha-generating trading strategies and quantitative portfolio strategies, as well as on the development of structured products.
Established in Beijing in November 2002, Cheung Kong Graduate School of Business (CKGSB) aims to cultivate transformative business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility, and an innovative mindset. As a global business school, CKGSB is the leading pioneer and industry front runner for East Asia and ASEAN countries.
Today, CKGSB stands apart for its full-time, world-class faculty, research excellence, China insights, and an unparalleled alumni network. More than half of its faculty members previously held tenure or senior professorships at top business schools, such as MIT, Wharton, and Yale. CKGSB is the school of choice for management training among China’s prominent business leaders, and, increasingly so, among international elites. More than half of its 14,000 alumni are at the CEO or Chairman level and, collectively, they lead one fourth of China’s 100 most valuable brands.
The school offers innovative degree and non-degree, full-time, and part-time programs including MBA, Chinese MBA, Finance MBA, Master of Entrepreneurship, and Technology Innovation (METI), Executive MBA, Business Scholars Program, Executive Education Programs and Chuang Community in English, Chinese, and Korean for professionals and management teams from around the world.
Participants who successfully complete this program will receive a LinkedIn-shareable CKGSB certificate and become a member of the CKGSB International Community.Download Brochure
Note: In order to receive the certificate of completion from CKGSB, you must attend 80% of the live sessions (6 out of 8) plus you must submit the final group assignment.