COVID19-Driven Digitalization in Asia

Sun Baohong

Dean’s Distinguished Chair Professor of Marketing, Director of the CIM Center, Associate Dean for CKGSB Americas

Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China.

Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on ecommerce and social media platforms.

She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deere, and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.

CHO Dong-Sung

Visiting Professor of Strategy, CKGSB, President of Incheon National University, Professor Emeritus of Strategy, International Business, Management Design and Sustainability Management, Seoul National University, DBA, Harvard Business School

Dr. Cho Dong-Sung previously taught at Harvard Business School, INSEAD, the Helsinki School of Economics, the University of Tokyo, Hitotsubashi University, the University of Michigan, Duke University, and Peking University.

Professor Cho has served on the board of directors for 15 multinational companies and research organizations, including KIA Motors and Korea Electric Power Corporation. He was Commissioner of the Korea Trade Commission 2002-2005, Chair of the Committee for Government Innovation Management 2005-2007, and Co-Chair of the Committee for Synergistic Cooperation between Big and Small Corporations jointly with the Prime Minister of Korea 2006-2008.

Eddie NING

Assistant Professor of Marketing

LI Yang

Associate Professor of Marketing, Academic Director, MBA

OU-Yang Hui

Dean’s Distinguished Chair Professor of Finance, Academic Director for EMBA Former MD at UBS and Nomura Securities

Professor Ou-Yang previously served as an associate professor at Duke University and an assistant professor at UNC-Chapel Hill. Professor Ou-Yang was voted the best teacher by Duke’s Global EMBA Class of 2004. He won the Barclays Global Investors/Michael Brennan Runner-Up Award for the best paper published in the Review of Financial Studies in 2003 as well as the best paper award (joint with Professor Henry Cao) presented by the Society of Quantitative Analysts in 2005. His academic research focuses on the development of asset pricing and corporate finance models. Professor Ou-Yang has served as a managing director at UBS where he headed the Quantitative Solutions/Algo Strategies division. His work focused on alpha-generating trading strategies and quantitative portfolio strategies, as well as on the development of structured products.