COVID19-Driven Digitalization in Asia

Live Online Program

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Course Dates


Course Duration


4 weeks, online
3-5 hours per week

Course Duration


Course Information Flexible payment available

Embracing Business Innovation During Adversity

The Coronavirus has spawned a new era of digitization in Asia. New business models and emerging technologies, such as artificial intelligence, blockchain and hyper-digital consumerism, are quietly finding rare opportunities for adoption amidst the chaos. The global thought leaders at CKGSB want to shine a light on the breadth and depth of these use cases, where organizations are converting crisis into opportunity. Consider these statistics:

$6 Trillion

The global AI market is likely to see phenomenal growth and achieve a market value of over USD 6 trillion by 2025 and a CAGR of 30% from 2017 to 2025, across all industries and functions.



During the four previous global economic downturns, 14% of companies were actually able to increase both sales growth and profit margins.


900 Million

China is the largest digital economy with massive amount of data on 900 million mobile internet users by 2023 and 430 million 5G users by 2025.


Who Should Attend

Digital transformations happen across all functions of an organization. Not all of them are glamorous, but they all can have impact. This program is appropriate for a wide-range of professionals including:

  • Decision-makers who are formulating global or Asia-specific business strategies
  • Marketers responsible for shaping digital strategies
  • Finance and business operations leaders seeking new efficiencies
  • Entrepreneurs who are identifying new opportunities
  • Tech-savvy professionals who want to see successful digital transformation use cases
  • Cross-functional teams that are driving digital transformation

Note: For maximum impact, consider sending a team; discounts for multiple corporate enrollments are available. Contact for more details.

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Key Takeaways

  • Understand how COVID-19 has reshaped the digital landscape in Asia through a variety of use cases
  • Learn about the latest applications of new technologies, such as AI, big data, IoT, blockchain, and more
  • Redefine the role of competitors and collaborators in the digital economy
  • Explore the business models and platforms that are spurred by social distancing, and will thrive in a post-Covid world

Learning Experience

2 live sessions/week (in English) with CKGSB faculty for 4 weeks

2 live sessions/week (in English) with CKGSB faculty for 4 weeks

Submit your learning goals in advance for a more customized experience

Submit your learning goals in advance for a more customized experience

Latest insights and original research on digitalization trends in Asia

Latest insights and original research on digitalization trends in Asia

Participate in a group project focused on a disruptive idea

Participate in a group project focused on a disruptive idea

Program Modules

Over the course of four weeks, you will learn in real time from top global thought leaders in the disciplines of Marketing, Finance, and Strategy. More importantly, you will be able to address your personal learning goals by submitting them before the program starts, ensuring that your needs are met and the learning impact is maximized.

Week 1:

New Opportunities

Learn how digital technology and business model innovation can help to increase profit, brand growth, and product sales. Examples are drawn from the cutting-edge practices from Asia and the US.

Week 2:

New Technologies

As the world recovers from the pandemic, AI and other new technologies can not only help us get back to work, but also help businesses to adjust better to the new reality.

Week 3:

New Consumerism

Discuss three dominant internet-based business models, how to differentiate in crowded markets, and how to transition from PC-based models to mobile ones.

Week 4:

New Currencies

Learn how digital currencies serve as part of the broader strategy for RMB internationalization and other digital currency trends and applications.

Live sessions are Tuesdays and Fridays at 19:00 China Standard Time

For full details of the curriculum and the live session schedule, please download the brochure.

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Program Faculty

Sun Baohong

Dean’s Distinguished Chair Professor of Marketing, Director of the CIM Center, Associate Dean for CKGSB Americas

Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China. More info

CHO Dong-Sung

Visiting Professor of Strategy, CKGSB, President of Incheon National University, Professor Emeritus of Strategy, International Business, Management Design and Sustainability Management, Seoul National University, DBA, Harvard Business School

Dr. Cho Dong-Sung previously taught at Harvard Business School, INSEAD, the Helsinki School of Economics, the University of Tokyo, Hitotsubashi University, the University of Michigan, Duke University, and Peking University. More info

Eddie NING

Assistant Professor of Marketing

Dr. Z. Eddie Ning earned his Ph.D. in Business Administration in 2019 from University of California, Berkeley, where he also received a B.A. in Applied Mathematics and Economics. His current research focuses on information acquisition and its implications for pricing mechanism, alliance, product development, targeting, and privacy. He worked at Federal Reserve Bank of San Francisco as a policy analyst before starting his doctoral study.

LI Yang

Associate Professor of Marketing, Academic Director, MBA

Professor Li received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphasis on pricing, consumer choice, and competitive strategy. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

OU-Yang Hui

Dean’s Distinguished Chair Professor of Finance, Academic Director for EMBA Former MD at UBS and Nomura Securities

Professor Ou-Yang previously served as an associate professor at Duke University and an assistant professor at UNC-Chapel Hill. Prof. Ou-Yang was voted the best teacher by Duke’s Global EMBA Class of 2004. More info


Established in Beijing in November 2002, Cheung Kong Graduate School of Business (CKGSB) aims to cultivate transformative business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility, and an innovative mindset. As a global business school, CKGSB is the leading pioneer and industry front runner for East Asia and ASEAN countries.

Today, CKGSB stands apart for its full-time, world-class faculty, research excellence, China insights, and an unparalleled alumni network. More than half of its faculty members previously held tenure or senior professorships at top business schools, such as MIT, Wharton, and Yale. CKGSB is the school of choice for management training among China’s prominent business leaders, and, increasingly so, among international elites. More than half of its 14,000 alumni are at the CEO or Chairman level and, collectively, they lead one fourth of China’s 100 most valuable brands.

The school offers innovative degree and non-degree, full-time, and part-time programs including MBA, Chinese MBA, Finance MBA, Master of Entrepreneurship, and Technology Innovation (METI), Executive MBA, Business Scholars Program, Executive Education Programs and Chuang Community in English, Chinese, and Korean for professionals and management teams from around the world.

Headquartered in Beijing, CKGSB also has locations in Shanghai, Shenzhen, New York, Hong Kong, and London. For more information, please visit



Participants who successfully complete this program will receive a LinkedIn-shareable CKGSB certificate and become a member of the CKGSB International Community.

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Note: In order to receive the certificate of completion from CKGSB, you must attend 80% of the live sessions (6 out of 8) plus you must submit the final group assignment.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to learn more.